Published: November 22, 2024
A lot can change in the blink of an eye. With the ever-changing landscape of consumer trends, that is especially true for craft brewery owners and operators. As a small business owner, keeping your finger on the pulse of consumer demands can be challenging.
For breweries strapped for time, Untappd Insights is a tool that helps lighten the load. The comprehensive data analysis software generates all the details you need to succeed—tracking consumer trends in your taproom and distro channels—in just a few clicks.
Untappd Insights, a part of the Next Glass family of brands that includes Ollie, Untappd for Business, Hop Culture, Untappd, and BeerAdvocate, pulls countless amounts of data from within the craft beer industry, including distribution, trend, and sales metrics, whether targeting insights globally or uber-locally.
This time of year is particularly special for craft beer, with seasonal offerings such as Oktoberfest-style brews, holiday beers that complement the year-end festivities, or even wet-hop beers released around the hop harvest.
With so much going on and consumers having more options, the data provided by Untappd Insights can help set you up for success when creating a brew schedule and running your business.
We’ve previously covered the most popular beers in Pennsylvania, New York, California, Texas, North Carolina, Ohio, Illinois, Massachusetts, Wisconsin, Michigan, and Virginia.
In this piece, we will highlight Untappd Insights’ capabilities by breaking down the most checked-in beers in the Northeast state of New Jersey over the past three months.
(Above photography courtesy of Kane Brewing)
What We’ll Cover in This Piece:
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New Jersey: The Ninth Most Checked-In State of All Time
Graphic courtesy of Untappd Insights
Untappd Insights has data that tracks back to the beginning of 2019. If you set the parameters that far back, New Jersey is a top-ten state for most check-ins, ranking ninth with nearly 13 million at just over 96,000 venues. Outside of the long-term data, New Jersey ranks anywhere from thirteenth to fourteenth nationally in terms of most check-ins.
In the past year, the state has had 1,340,739 check-ins at 26,415 venues. That ranks New Jersey thirteenth nationally, just behind the state we featured in the last article: Virginia. Since the start of the year, New Jersey also ranks thirteenth with 1,057,998 check-ins at just over 23,000 venues.
Narrowed to the last ninety days, New Jersey is still thirteenth in the country with 321,822 check-ins at 12,461 venues—and an average rating of 3.91 on Untappd’s five-star scale.
In the past month, New Jersey check-ins reached 98,414 at 5,806 venues, which ranks fourteenth in the country.
It’s worth noting that New Jersey, as a state, is the fifth-smallest in terms of land area, though its population of 9,290,841 people is the eleventh-most in the country. The state is home to 171 craft breweries, the nineteenth most, and 2.5 breweries per capita, which ranks forty-first among states, based on every one-hundred thousand adults of drinking age.
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The Top 10 Beers in New Jersey – Last 90 Days
Photography courtesy of Tonewood Brewing
Similar to many of the other states across the country, IPAs unsurprisingly appear the most on New Jersey’s top ten most checked-in beers. The style of IPA appears on the list six times, including the top two spots. For seasonality, one Märzen makes it onto the list, as well as two lagers and a stout.
Unlike other states featured in our “Most Popular Beer” pieces, which are littered with breweries inside their respective borders, New Jersey only has three breweries and four beers from the state within the top ten most checked-in. Only one brewery shows up multiple times—the New Jersey-based Cape May Brewing Company, which appears twice.
- Head High (IPA-American) – Kane Brewing Company
- Cape May IPA (IPA-American) – Cape May Brewing Co.
- Octoberfest (Marzen) – Samuel Adams
- Miller Lite (Lager-American Light) – Miller Brewing Company
- Guinness Draught (Stout-Irish Dry) – Guinness
- Traditional Lager (Lager-American Amber) – Yuengling Brewery
- Heady Topper (IPA-Imperial/Double) – The Alchemist
- 60 Minute IPA (IPA-American) – Dogfish Head Craft Brewery
- Fuego (IPA-American) – Tonewood Brewery
- Hazy Dawn (IPA-Imperial/Double New England/Hazy) – Cape May Brewing Co.
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About The Author
Giovanni Albanese
Giovanni is a content writer for Next Glass, contributing to the Ollie blog. He is a writer by day and a brewer/business owner by night, owning and operating Settle Down Brewery & Taproom in Gilroy, California.
Giovanni is passionate about a number of things, including history, documentaries and sports, but none more than reporting/writing and brewing beer. After receiving a radio broadcasting degree then a journalism degree from Salem State College in his home state of Massachusetts, he relocated to California in 2008.
Then, his writing career kicked off – covering sports, business, politics and more along the way – while concurrently dabbling in home brewing. The home brewing turned pro in 2021 when he launched SDB Brewing Company. Settle Down Beer officially opened in February.
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