Running a brewery has so many moving parts that sometimes it can feel overwhelming. Making sure the front of the house and the brewhouse are functioning at full throttle is imperative for a successful business.
With so much going on, there’s little time for other equally important tasks, like researching what consumers are drinking in your area. That’s where a tool like Untappd Analytics, a part of the Next Glass family of brands that includes Ollie, Untappd for Business, Hop Culture, and BeerAdvocate, among others, can help.
The data you can glean from Untappd Analytics provides next-level insight into the global craft beer industry. If used correctly, the data can help positively impact your brewery by serving up your customers’ highly desired beer styles.
Need more? Here’s a look at the most checked-in beers in New York over the past ninety days to show you the level of data that Untappd Analytics can provide.
(Above Photography courtesy of Brooklyn Brewery)
What We’ll Cover in This Piece:
If You're Not Using Ollie, You're Paying Too Much
If you're currently using a brewery software that isn't Ollie, you're paying too much. We know this because every brewery that switches to Ollie tells us that they're saving hundreds, if not thousands of dollars.
Learn more and start saving today:
New York: The Third Most Checked-in State in the Past Year
New York is one of the most prominent, if not the most notable, states in the Northeast, and breweries in the region tend to distribute quite a bit to the state. Subsequently, New York consumers check in beers at a high rate. Over the past year, New York ranks as the third most checked-in state, only behind Pennsylvania and California.
In the past 365 days, there have been 2,517,501 check-ins at 53,135 venues throughout the state, with an average Untappd rating of 3.92.
Unsurprisingly, New York City has more check-ins—by far—than any other area, with just over one million, accounting for about forty percent of the total check-ins.
Rochester is the next closest to New York City, with 325,874 check-ins.
With a wider-lens view, New York has 19,212,059 check-ins at 162,514 venues dating back to the start of 2019—as far back as the data goes. Again, over the last five years, New York has ranked third in the nation, behind only Pennsylvania and California. New York City alone has nearly 7.9 million check-ins, with Rochester (2.7 million) and Buffalo (2.3 million) being the next closest cities.
Narrowing to the past ninety days, New York drops to fourth in the most checked-in states behind Pennsylvania, California, and Florida.
Over that span, New York had 539,527 check-ins, down about 95,000 from the previous 90-day outlook. The check-ins were made at 21,237 venues and had an average Untappd rating of 3.95. New York City is again the top city for check-ins, with 224,908, Buffalo a distant second with 71,077, and Rochester next in line with 66,496 check-ins.
Let’s look at what consumers in one of the most checked-in states in the U.S. have checked in over the past ninety days.
The 10 Most Popular Beers in New York – Last 90 Days
While IPAs dominate the list—no surprise, seeing that the IPAs are the top style in Untappd’s 2023 Year in Beer—a stout ranks above them all as the most popular beer in New York over the past three months.
Guinness Draught, with nearly two thousand check-ins, tops the list. The following five beers in the top ten are IPAs, a style that accounts for seven of the ten beers.
- Guinness Draught (Stout-Irish Dry) – Guinness
- Fiddlehead IPA (IPA-American) – Fiddlehead Brewing Company
- Juice Bomb (IPA-New England / Hazy) – Sloop Brewing Co.
- Hayburner (IPA-American) – Big Ditch Brewing Company
- Green City (IPA-New England / Hazy) – Other Half Brewing Co.
- Mass Riot (IPA-New England / Hazy) – Prison City Brewing
- Cold Snap (Wheat Beer-Witbier/Blanche) – Samuel Adams
- Wave Chaser IPA (IPA-American) – Montauk Brewing Company
- Brooklyn Lager (Lager-Vienna) – Brooklyn Brewery
- Heady Topper (IPA-Imperial/Double) – The Alchemist