Build Better Brand Awareness for Your Brewery

Building a brand that appeals to beer enthusiasts in your area and getting the word out is one of the most important things a craft brewery can do to help ensure success.  But how do you set your brand apart and get locals to visit your taproom or pick up your products?

Brand awareness for breweries can range from joining local guilds and social media activity, to creating unique marketing campaigns to draw attention to your products.  It’s not enough just to create a social media profile anymore, but it’s not impossible to go the extra mile and get word out about your brewery with the right approach.

Breweries can learn the best practices on how to increase brand awareness from some of the best brands in craft beer.  We frequently interview industry experts who share some of their secret sauce on how they grew their brands and breweries to the next level.