The Top 5 Most-Read Ollie Articles of 2024

Photography courtesy of @shinerbock (on the left) and Pinthouse Brewing (on the right)

Data is king in a world that is growing increasingly reliant on analytical information to impact future business-related decisions.

At Ollie, a part of the Next Glass family of brands that includes Untappd for Business, Hop Culture, and BeerAdvocate, among others, we have access to  a breadth of data specific to the worldwide craft beer industry.

With more than eleven million registered users now, Untappd gives us an unprecedented opportunity to gather trends from all the beers app users consume and check in..  We can see data at a hyper-specific level in any city, state, or country worldwide, showing us .  how specific styles are growing, positively or negatively.

This information can help you lean in specific directions when making vital business decisions, like mapping out the brew schedule, choosing which brands to stock on grocery shelves, and deciding what beers to pour out of your taps.

To highlight the data we can generate through Untappd’s analytics, in this piece, we’re breaking down the most checked-in beers in Texas over the last ninety days.

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When the calendar flipped to a new year, the best breweries always take note of where the industry is heading, diving into industry trends to map out their plans for success.

Untappd helps with its Year in Beer, highlighting the vast check-ins in different styles, most checked-in beers, and places worldwide checking in beer the most throughout the calendar year. From this data, we can see which beer styles are on the rise and which are dropping in popularity. We’ve also covered the importance of packaging trends in beer, showing you key focus areas last year.

But overall, how did the industry fare in 2023, and what can we expect in the new year? What channels should you invest in the most to sell your products? And what beer styles should you make to capitalize on consumer preferences?

We chatted with three top experts in craft beer trends, Bump Williams Consulting, Brewers Association Chief Economist Bart Watson, and global beverage alcohol data and analysis firm The International Wines and Spirits Record (IWSR), to find out big-picture trends to watch out for in 2024.

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Photography courtesy of Sierra Nevada Brewing Company

Knowing how to make great beer is essential to owning and operating a craft brewery. But understanding what your customer, or the consumer as a whole, is drinking is the special sauce for your business’s continued success.

You can do your own research, but having access to all the current data trends at your fingertips can save you countless hours and be a game-changer when making impactful business decisions.

Untappd Analytics, a part of the Next Glass family of brands that includes Ollie, Untappd for Business, Hop Culture, and BeerAdvocate, among others, provides next-level insight into data from the worldwide craft beer industry.

With more than eleven million registered users on Untappd, the app provides unprecedented insight into consumer trends and how particular beer styles gain traction in the market—whether uber locally or worldwide.

This information can alter your brew calendar, help you choose which brands to market for distribution to retailers, and decide what to have on draft in a tasting room.

To give you an idea of the level of data at our discretion through Untappd Analytics, in this piece, we’ll break down the most checked-in beers in California over the past ninety days.

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Graphic courtesy of Murphy & Son Limited

Tight brewing processes are always crucial for creating great beer. However, adding ways to shore up any would-be issues before they arise is also helpful. We wrote last year about how mash hopping has a number of benefits and serves as an insurance policy for a beer’s finished product. Along those lines, the Alpha Acetolactate Decarboxylase, or ALDC, produced by U.K.-based Murphy & Son, can prevent diacetyl from forming and has other benefits that help improve your finished beer.

We chatted with Murphy & Son North America Technical Sales Rep Graham Doherty to learn about ALDC’s R&D process, benefits, and dosage rate and in which beers it works best.

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Photography courtesy of John A. Paradiso | Hop Culture

We’ve highlighted many ways to take a stout, such as an imperial stout, pastry stout, or tried-and-true dry Irish stout, and elevate it, whether using chocolate, lactose, or oats. Could moving away from CO2 and making a nitro beer further elevate these beers?

We talked with experts in nitro beer—a style that provides a new experience for consumers, as well as mimics old-world hand-pulled beer—from Chart Industries, Joy Can Solutions, Left Hand Brewing, and Roaring Table Brewing to learn what the market is for nitro beer, the future of the style, and which ways to incorporate it best.

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