What’s Brewing for 2025: Trade Marketing Trends to Elevate Your Craft

This past year highlighted a critical shift: consumers want more than brand visibility. They crave immersive, authentic experiences.

The key question for most breweries is: who can you collaborate with and trust to craft and shape these experiences? Partners like Dekkers have been supporting brands of all sizes in creating experiences that drive consumer loyalty through innovations such as:

• Interactive displays
• Customized fridges
• Smart ice buckets

These tools transform traditional marketing assets into immersive brand storytellers, capturing hearts and minds.

The result? Customers don’t just remember your beer and brand; they remember the experience, forging a lasting emotional connection. In the coming years, breweries that prioritize this level of engagement will lead the pack.

1. Data-Driven Marketing

Data has become the lifeblood of successful campaigns. Smart tools enable breweries to track key metrics, like tap usage or consumer behavior, in real-time. These insights empower brewers to adjust strategies on the go, ensuring that every campaign hits its mark.

A perfect example of a solution that can deliver these insights to breweries is the digital tap lens from Dekkers. This solution started with interchangeable memory cards to collect data and insights but will be transitioning toward a cloud-connected version that allows breweries to collect actionable data easily and efficiently. With this, brewers can personalize marketing efforts based on regional preferences or seasonal trends.

2. AI-Powered Interaction

AI is revolutionizing the way brands engage with their audience. For breweries, this could mean interactive displays that combine sensory appeal with personalization. Imagine a video screen that recognizes when someone passes by and lights up with confetti or special effects tied to your brand’s story.

By blending creativity with tech, these tools will create unforgettable customer experiences.

3. Sustainability and Ethical Practices

Sustainability isn’t just a buzzword; it’s a consumer expectation. Breweries that embrace eco-friendly practices will align with their audience’s values to create a stronger brand relationship built on trust and drive loyalty.

Breweries looking for signage that follows these practices need to explore the 3rd Generation LEDNeon© solutions from Dekkers. Built with modular, recyclable components, it minimizes environmental impact while maximizing brand visibility. Plus, the energy-efficient design helps brewers cut costs while doing good for the planet.

Muhammed Yilmaz, R&D Manager at Dekkers, is working on some of the most innovative concepts that can help change the craft brewery landscape. His approach? Combine design and data to create smart tools and creativity that elevate brands. Muhammed believes the craft beverage space holds untapped potential to transform everyday tools into marketing powerhouses.

One of Dekkers’ most innovative solutions is the digital tap lens.

Imagine a tap that not only pours beer but also delivers real-time sales data and customer engagement insights. This simple, elegant innovation turns your taps into strategic tools, enabling brewers to refine campaigns and drive measurable impact.

The Digital Tap Lens comes equipped with a new instant content sharing technology. Every brand and marketing need achievable with a click of a button.

Dekkers

What does this mean for your brand? The ability to make informed decisions, adjust strategies on the fly, and connect with customers in entirely new ways.

The Dekkers Innovation Lab is where creativity meets practicality. Their talented team is continuously developing cutting-edge tech combined with innovative sustainability practices to create solutions that help craft beer brands stand out from their competition.

One standout project from the Innovation Lab is their branded light bulb. Customizable with any logo or design, this sleek, energy-efficient lighting solution is perfect for retail spaces, offices, or events.

Key Benefits of the Branded Light Bulb Include:

• Brand Exposure: It puts your logo front and center, lighting up your identity.
• Energy Efficiency: Save costs while making a bold statement.
• Universal Compatibility: The standard E27 fitting works with most light sources.

The branded light bulb exemplifies how even small details can make a big impact. Breweries can look forward to more accessible, innovative tools like this in 2025 from Dekkers.

The craft beverage industry is buzzing with opportunity, but standing out requires the right mix of strategy, tools, and creativity.

Dekkers is a partner to help brewers and craft beer brands take the next step. Whether it’s embracing data-driven marketing, experimenting with AI, or creating sustainable brand illumination items solutions, Dekkers has a track record of helping brands of all sizes create memorable experiences.

Ready to Take the Spotlight?

Dekkers makes it easy and convenient to brainstorm your next big move. Connect with their team of experts to collaborate on standout concepts and they will be your partner to deliver designs that bring your vision and your brand to life.

Who is Dekkers?

Dekkers International, a family-owned company with more than 30 years of experience, is a leading global partner in the design, manufacture, and supply of premium signage and innovative branded point-of-sale products.

From eye-catching, illuminated signs to interactive digital displays, we guarantee products that attract attention and increase brand awareness at every selling location. With dedication, innovation, and quality, from our headquarters in Eindhoven and our office in New York, we ensure that every brand stands out and has a lasting impact around the world. All in the most sustainable way possible. We maximize your brand visibility & boost your revenue.